10 Strategies to Boost Your Google Reviews

For every business, big or small, a digital footprint is crucial. Google reviews determine your brand identity and influence customer interaction. Reviews can be positive, mediocre, and negative. All the companies are working on getting positive reviews, but no brand will pay/work to get negative ones.

After good reviews, you will eventually gather some negative ones but don’t sweat it. It will only make your positive reviews more valid and real.

Now, let’s go through some tips on how to get more Goole reviews. 

1. Make Sure Users Can Leave Reviews

Creating a Google My Business (GMB) account is the first step in receiving Google reviews. As you create a business, you should also create a GMB account with it. After creating, you need to fill out the necessary information and verify your account, that’s it. Older businesses with a Google Places page will see it automatically converted into a local Google My Business (GMB) page, providing a great foundation for building a complete profile.

After creation, you will begin to collect different reviews. With that task, which is creating strategies and gaining good Google reviews, New Value will be your best friend!

2. Ask! And Make the Process Easy

Most of the time, asking is the easiest and most effective way to get reviews. On many occasions, customers will be happy with your product but never return to your page for reviews. The same goes for services. Most of the customers might already be following one of your social media accounts or newsletters, meaning they are one step from giving you reviews. Making the review process simple and easy will benefit you in many ways.

You should link as closely to the review form as you can. To increase customer reviews, link directly to your Google My Business review page instead of your main website or GMB profile. Simplify the process by minimizing the number of clicks required. If users have to search through your website or GMB profile to find the review section, they’re less likely to complete the task. Each additional step can lead to drop-offs, costing you valuable reviews and impacting your online reputation. Make it easy, and you’ll see an improvement in the number of reviews and overall customer engagement.

3. Avoid Buying or Faking Reviews

Most people will easily spot fake/bought reviews. Buying positive reviews and then deleting negative reviews is a big giveaway that your business is hiding something. Also writing reviews from your personal accounts and buying reviews from accounts that leave purchased reviews are another big hit for your reputation. Google actively bans fake accounts, which means their reviews are often removed or lose credibility, damaging their impact. Fake/bought reviews cover the truth, but honesty is what matters most.

4. Get Reviewed Elsewhere

Thousands of potential customers might give your business reviews, and there are thousands of different preferred platforms to do so. Many users prefer finding reviews on platforms like Yelp, Angie’s List, or other popular review sites. If your business only has reviews on Google My Business (GMB) and none on these other trusted platforms, it may give the impression that your reviews are fake. 

When asking customers for feedback, encourage them to leave reviews on a variety of well-known review sites, not just Google. By giving your users the freedom to choose their preferred platform, some may even post reviews across multiple sites, boosting your business’s credibility and online presence.

5. Address Negative Reviews Quickly and Personally

Bad reviews are inevitable, but it’s important to address them as they come in. Monitor your reviews regularly so you can respond promptly to one and two-star feedback. Avoid deleting negative reviews, as customers will notice and remember it. Instead, respond to each review in the comments, offering to resolve the issue by directing the reviewer to your customer service team. If the reviewer remains unsatisfied—some may not be—don’t worry. However, if you’re able to resolve the issue for others, encourage them to update their original review, which can help improve your business’s reputation.

6. Use QR Codes to Link to Review Pages

Most of the website traffic comes from mobile devices, meaning the majority of people own them. Nearly every consumer can easily scan a QR code and visit the linked site. Printing a QR code on your promotional materials, receipts, or other visible locations is an excellent way to direct users straight to your review page. This simple yet effective strategy passively encourages users to leave reviews once they scan the code and see where it leads, making the process easy and convenient.

7. Encourage Public Testimonials

At some point, most businesses will receive unexpected reviews. When these reviews are negative, they offer a chance to improve your customer service. But what about positive reviews? If a review is shared privately, you can’t use it publicly without permission. Instead, you can respond by thanking the customer and politely asking them to share their feedback on Google My Business (GMB) or other review platforms. This helps transform private praise into a public testimonial, boosting your business’s credibility and visibility.

8. Add a CTA via Your Newsletter

Newsletters are an excellent way to keep your customers informed and engaged. The footer of your newsletter is an ideal spot to include a link to your GMB profile along with a call-to-action. Your mailing list subscribers likely enjoy your products or services and are often willing to leave reviews when it’s convenient for them. A great time to encourage reviews is when they’re reading your newsletter, as they’re already in the right mindset. Adding a link at the bottom of the newsletter makes it easy for them to share their feedback, making it a highly effective strategy.

9. Review Partners and Other Businesses

You don’t need to rely solely on customer reviews. Many businesses have industry partners, and a helpful strategy is to leave reviews on their pages. While it doesn’t always guarantee a return, sometimes these businesses will reciprocate by posting reviews on your page. This not only strengthens your business relationships but also helps improve your review count at the same time.

10. Provide Review-Worthy Service

You can try all kinds of tricks to get reviews, but they won’t work if your service or product isn’t great. If customers aren’t happy, they won’t leave positive feedback. Focus on offering excellent customer service and quality products. When you do, reviews will start to come in naturally. The tips we’ve shared will help encourage even more reviews along the way.

Conclusion

These are ten ways you can boost your Google reviews. New Value Agency is always here to make this work simpler and easier. We can work on your Google business account to boost your positive reviews naturally.

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